Bluetooth billboard advertising campaign: "According to an article in the Sunday Business Post last week, several billboards around Ireland have been fitted with bluetooth transceivers and if punters come within range they are prompted to download some Lynx related content."
Sergio and I spent several minutes standing in front of a supposedly-Bluetoothing screen in Victoria station the other week, being URGED to activate Bluetooth and experience the future of advertising.
I can therefore report that the future of advertising involves staring at a big screen, then back at your phone, for a few times. Then shaking your phone a bit, turning it on and off, and finally walking home a little disappointed.
Well, it bluetoothed to my phone (7610) fine last Monday evening...
...but the video file that I received wasn't compatible with my version of real player.
oh well.
Posted by: Ribot | March 14, 2006 at 07:42 PM
Same thing happened to me. I tried it, and 2 friends tried it as well. It didn't work for two of us (a sony ericsson K700i and a Nokia N70). And on the third handset (a lower grade nokia), it did work but the video quality was so poor, she may as well not have bothered. Ho hum.
Posted by: technokitten | March 14, 2006 at 10:57 PM
tk - did you get "avalanche.3gp" as well then? Really curious as to what it is even though it might be obvious. Ho hum.
Posted by: Ribot | March 14, 2006 at 11:45 PM
A new addition to the services of the interactive team, Portfolio is proud to unveil its new Bluetooth advertising service. We can now offer businesses and organisations the tools to engage with their customers and clients using the latest advertising medium. Bluetooth messenging allows businesses to send opt-in offers, marketing, video and images directly to people's mobile phones. It is also a powerful tool for large festivals, conferences and public spaces enabling organisers to create "Hotspots" to give out advice and direction.
We are currently working with a local pub to run a series of adverts leading up to the World Cup. These promote the pub's facilities and special World Cup events. Feedback so far has been excellent and it's created quite a buzz among the customers. We are also in talks with a local authority, several bar chains and an international yacht racer (see our other news!) so watch out for more of our Bluecampaigns!
More information can be found at:
http://www.bluetooth-advertising.co.uk
Posted by: nik simms | June 09, 2006 at 02:25 PM
The Proximity Media Bluetooth advertising media server system works with all phones we've tested it with at our local coffee shop. Check out http://proximitymedia.com/home.htm
Posted by: Jessie Gold | June 23, 2006 at 06:27 AM
Bluetooth-Advertising can offer multi-location proximity advertising. This service enables large sites the opportunity of tracking traffic, it will prevent the same information from being sent to the same device twice and offers the ability of sending information related to the location each device is placed. Each device can communicate with each other to build a picture of traffic on site. This information can be used to direct traffic if required.
http://www.bluetooth-advertising.co.uk
Posted by: nik simms | June 26, 2006 at 01:41 PM
Bluetooth Advertising are currently in trials with a new mobile solution for Bluetooth Marketing. The device has a range of 100m and can be contained in a camera size strap bag. The wieght of the device with battery is slightly more than a bag of sugar.
Over a period of 20 minutes in a low populated shopping area the device detected over 200 devices and broadcasted a 3k graphic.
The life of the power supply is around one week but we can increase this to a month with a larger battery and reducing the power consumtion of the device. The device can be configured via GPRS or WiFi and send log information back via GPRS or Wifi.
http://www.bluetooth-advewrtising.co.uk
Posted by: nik simms | September 06, 2006 at 11:20 AM
I had an interesting yet positive experience with the ProximityMedia Bluetooth advertising near a starbucks and the Farmers market. I got a request from Proximitymedia to opt-in to receive a promotion instantly on my phone. Once I accepted, my Treo 700 downloaded and played a video promoting local merchants at a nearby farmers market. The video took about 8 seconds to download and played for 20 seconds. I thought it was so cool that I visited the company website. Has anyone interacted with Proximitymedia Bluetotoh also? http://proximitymedia.com/home.htm
Posted by: Judy Sergey | November 19, 2006 at 03:30 PM
Is Wiremedia the company behind ProximityMedia. Does anyone know if Wiremedia is a separate company?
Posted by: Jody Ashburow | November 27, 2006 at 10:51 PM
Judy: do you work for, or are you connected with, Proximity Media? I find it quite suspicious that someone has such enthusiasm for a specific brand of Bluetooth, is able to describe such an unusually gratifying experience with the product, and does so mentioning the company name so many times.
If you don't work for them in any capacity, I apologise in advance - but if you do, I'd rather you didn't post advertising masquerading as opinion here please.
Posted by: Tom Hume | November 28, 2006 at 12:04 PM
Tom,
Bluetooth proximity marketing does not have to be like the experience you describe . At the time you wrote it bluetooth advertising was just being born . There has been extensive work done since then and there are now several companies providing reliable stable bluetooth advertising software and server products as the technology is maturing .
Posted by: Dan Hurd | November 24, 2007 at 11:59 AM
Dan - I'm sure things have moved along, but I've yet to see a decent Bluetooth kiosk campaign. I actively look for them and try the ones I find.
Can you point me to one in London or the SE of England which is half decent?
Posted by: Tom Hume | November 25, 2007 at 02:02 PM
Tom,
We have just signed up a distributor in the UK ,
Business Information Systems
62a Spixworth Road
Norwich, Norfolk
NR6 7NF
01603 895333
sales@proxiblaster.co.uk
http://proxiblaster.co.uk
I am certain they would be happy to give you a demonstration of the current technology . They are responsible for distribution of ProxiBlaster Bluetooth advertising products for all of the UK .
best regards & a Happy, Prosperous New Year !
Dan
Posted by: Dan @ ProxiBlaster.com | January 01, 2008 at 12:59 PM
It seems that bluetooth is playing a part in many areas now with reported use by UK Police forces for missing person appeals.
Posted by: Anthony Foster ( Bluetooth Marketing) | November 05, 2008 at 12:09 AM
Bluetooth advertising folks: your comments are about as intrusive and subtle as the mechanic you're promoting. Any chance of some insight, instead of "this stuff's great" and a link to your corporate site?
Posted by: Tom Hume | November 05, 2008 at 09:50 AM
There are so many ways to promote a business both online and offline. Each have their own set of advantages and disadvantages, and a business owner should test as many of them out as possible to find out if it's worth the time and/or money investment.
Posted by: Banner Stands | September 11, 2009 at 01:16 AM
Unicast from BlueAd provides a software and hardware bundle for Windows XP and Vista users to utilize existing equipment to take advantage of the potential of Bluetooth Marketing.
Our software has been sucessfull for all our clients, we work with a range of different clients.
For more information our site is: Proximity Marketing | Bluetooth Marketing
Posted by: BlueAd | November 20, 2009 at 02:04 PM
Hi Tom - here's a contribution. These are some advantages of Bluetooth advertising from billboards.com:
Extremely engaging: Promotes high-impact interaction between brand and consumers.
Measurable: Able to determine actual number of impressions/ROI.
Free: No cost to consumers to receive information.
Targeting: Can be geo-targeted.
Cheers
Posted by: Billboard Companies | November 25, 2009 at 05:56 PM