In the interest of Putting It Out There, some predictions on mobile - and in particular, my thoughts on mobile operating systems over the next 3 years:
- Apple have done in mobile what they've done on the desktop, and they'll continue to do it: i.e. take the high end and defend it vigorously by doing an excellent job of not just design but also technology, logistics and marketing (I'm bored of people lazily equating all of Apples success with design, they do a phenomenal job in lots of less fashionable fields too). They take a small high-value percentage of the overall mobile audience (<10% at most) but not much more: iPhone will be to mobile as Mac was to the PC. It will not be as the iPod was to the walkman;
- Android will start to hoover up high-end smartphones, effectively replacing in-house OSes which Sony Ericsson, Motorola and Samsung etc maintained, and taking OS marketshare from Symbian. Android is to mobile as Windows was to PC, and in three years has 60%ish market share of new devices;
- Palm will die. I'd like to think their excellent work lives on through an acquisition, but I wouldn't bet on it;
- RIM continue in the short term to do what they've done: hold onto the enterprise customer. They'll start facing competition in this area, as Google Apps for businesses plus Android become compelling, initially for SMEs and increasingly for large organisations. They struggle to offer a competitive range of services, but do well from a loyal and currently happy customer-base. They make small inroads with consumers, but face strong competition from iPhone/Android and don't go far here;
- Nokia continue to shift volumes of devices through their excellent channels, but whilst in volume they continue to be a market leader, activity from Nokia handsets declines disproportionally. Series 40 has a few more years life in it, particularly as it moves towards low-end devices. Symbian suffers even more; as a coherent platform for application development it is effectively dead, and it lives on only as part of a proven technology stack for mid- and low-end devices;
- Microsoft make little-or-no inroads with any form of consumer Windows Mobile device. Windows is to mobile as IBM is to mobile;
Other trends? The rate of progress in mobile speeds up over the next 3-5 years, as over-the-air OS updates (which we see regularly now with iPhone and Android, and which are occasionally seen in the wild from Nokia etc) get us used to upgrading mobile software more frequently than hardware. This divorcing of software updates from hardware lets OEMs roll out incremental improvements much faster. The sophistication of mobile web applications increases far faster in the next few years than in the last few as a result, and the web starts to become a reasonable - if slightly lower-fidelity - platform for doing applications across a range of underlying operating systems. All of this has happened before. All of this will happen again.
What do you think?
Hard to argue with any of this.
Though I'm sure somebody will :)
Posted by: Carlo | January 17, 2010 at 06:59 PM
I believe Apple will gain inroads into the Enterprise, but won't dislodge Blackberry; Sys Admins are too conservative in how they restrict their users.
Microsoft will continue to claw away, trying to regain relevance, but Android and In-House LiMo Phones will be de rigour. Microsoft won't let it die in a hurry and will loose an awful lot of money with their WiMo and Pink 'strategies'.
Android development will stagnate and fractionise, but will start to come together when manufacturers realise that it needs better hardware than the bare-minimum that they are currently shipping.
Nokia Series-40 will continue doing better than Symbian; they will be left with a line-up of compact Dumb-phones, Servers and Network infrastructure. Symbian will be usurped by in-house LiMo; not even Nokia will be using it.
Posted by: Dan Woods | January 18, 2010 at 03:25 AM
I'm not so interested in calling the odds on one company or another's product success. That there are echoes of the past and lessons to be learnt from history is certain.
One notable difference that seems likely to persist is the shape (or at least, width) of the diversity bell-curve as far as platforms are concerned. By the time the PC had reached its 'apps-on-a-CD' Compuserve years - which is where we are in mobile - Windows 3.1 was already a clear choice for mass market applications, and the PC hardware spec was quite well defined.
In mobile, even if only 3 or 4 operating systems make it through (as you seem to suggest), a greater diversity within those platforms, and of the hardware - thanks to aggressive segmentation and human whim never seen for desktops in the mid-90s - seems to be an inevitability.
Whether that's a good thing or not is another matter. (I can argue both ways quite easily). It certainly gives people something to talk about at the start of each year :-)
Posted by: James Pearce | January 18, 2010 at 08:13 AM
Yep - fragmentation looks here to stay, if you're trying to reach everyone. My interest in all this is quite personal of course: where should FP focus its attention now, to best prepare us for the coming years?
Posted by: Tom Hume | January 18, 2010 at 09:25 AM
My only question is with the last; I see tablets converging closely with what we call 'mobile', so MS might do ok (not Wmobile) in Win7 iterations.
Posted by: twitter.com/Alfie | January 18, 2010 at 11:03 AM
Alfie... not sure about that. If I could put my finger on one problem MS have, it's the "strategy tax" - the need to take a brand/product from the desktop (Windows) and apply it to areas where it's no longer relevant (mobile). Tablets might be closer to the desktop than phones, but I'm not sure that they're close enough for Windows to apply.
Now, if MS are doing something more appropriate for tablets and different from desktops, maybe they have a chance... but they'll also have stiff competition from Android, Apple (probably), Maemo, etc...
Posted by: Tom Hume | January 18, 2010 at 11:17 AM
High end: Apple
Low end: China (ZTE, Huawei, etc)
The Rest: Android
I'll be working on Android, then...
Posted by: Richtea | February 08, 2010 at 02:33 PM