Hello you. I'm the 35-year old Managing Director of Future Platforms, a software company which creates delightful mobile experiences. We work for lots of people you've heard of (Nokia, the BBC, Orange, and EMI) and many you won't have come across.
When I'm not doing that I read a lot, write here, and practice Aikido. I share my home in Brighton, a seaside town on the south coast of the UK, with four cats and a badger.
Creating passionate users: "Brains love play. Find a way to bring more play (or at least a sense of playfulness) into someone's life, and you might just end up with a fan.
Brains evolved to play, and apparently the bigger the brain, the more likely it is to play. Play turns the brain on."
Also referenced in this article: a write-up of the Serious Games Summit from last year...
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