Opinionated hospital design: "The idea is obvious: Build inviting, soothing hospitals, graced with soft lighting, inspiring views, single rooms, curved corridors, relaxing gardens and lots of art, and patients will heal quicker, nurses will remain loyal to their employers and doctors will perform better…"

Perfect timing for a quick plug for my Auntie Vic, whose day job is arts manager for the Royal Brompton Hospital organisation RB&HArts - more info here, here and here... most recently working with the AllOfUs crowd...

Mobile ad spend to skyrocket: "The mobile phone represents a direct channel to the consumer, surpassing that of the internet, but will only achieve significant levels of success if it can be seamlessly integrated with existing advertising strategies using traditional media"

Hmm. Or maybe mobile is different to existing media, and existing ad strategies won't be appropriate for it. Is the same attention-grabbing, interruptive approach which most existing advertising takes really appropriate for such a direct channel to consumers?

WAP Games: "I happened across Kalador, a portal for mobile gaming, while poking around this morning. What really got me interested was the selection of games they have at wap.kalador.com, which seem to be ports of old school BBS style games for WAP interaction."

This reminds me of Wapscallion. Back in the day (99-2000), when WAP first came along, Alex put together a gaming platform and a load of simple games. He had hideous numbers of players and I believe the games were linked to from T-Mobile, but from what I understand billing mechanisms weren't available to him back then so there was no clear revenue to be made. Alex has a long background in the BBS scene too, which is how I know him and ended up collaborating on... err... things.

Oops, We Did It Again: "This may sound trivial, but think of the last time you had a project postmortem (or if you prefer a more positive term: “lessons learned” or “retrospect”) session on one of your projects. Chances are that you had some raw data in front of you, such as the number of bugs, the project plan, the different artifacts that were produced as part of the process, etc. But this raw data doesn’t tell the whole story. It doesn’t necessarily tell you what really happened."

My old boss Richard Davies, gets a quote in this Campaign article on mobile messaging: "The bigger agencies are definitely ignoring the potential of mobile. Traditionally, these agencies are always slow to pick up on new technology, and when they do it takes them a while to skill up..."

He's right. Organisations which are optimised to work well in one medium - whether it be print, TV, or web - aren't best positioned to do new media well.