Mobile + Entertainment != Mobile Entertainment
January 31, 2005 | CommentsMobile Plus Entertainment Doesn't Always Equal Mobile Entertainment: "That isn't to say there isn't a market for mobile entertainment. In fact, it's likely to be a huge market -- it's just that it has to be built on the foundation of communication and interaction, rather than broadcast."
Mission to Brighton
January 31, 2005 | Comments"We don't have the 250 million pounds to send our own probe to Titan. So we're going to send three virtual probes over somewhere a little easier to get to - Brighton!": Mission to Brighton
Is iPod the Razor or the Blade?
January 31, 2005 | CommentsIs iPod the Razor or the Blade?: "To me, it seems that Apple has reversed the relationship of razors and blades, and eliminated the loss leader role entirely. Apple makes very little money from selling songs, but it does make some profit. Apple makes a LOT of profit from selling iPods. So the song is the razor, not the iPod, and that's because the price sensitivity is currently about the content, not the player."
Design Synthesis on MMORPGs
January 31, 2005 | CommentsDesign Synthesis on MMORPGs: "Not since gym memberships took off have so many people paid so many monthly fees to do such a limited number of mindless repetitive tasks."
Creating passionate users
January 31, 2005 | CommentsCreating passionate users: "Brains love play. Find a way to bring more play (or at least a sense of playfulness) into someone's life, and you might just end up with a fan.
Brains evolved to play, and apparently the bigger the brain, the more likely it is to play. Play turns the brain on."
Also referenced in this article: a write-up of the Serious Games Summit from last year...