BSkyB in Vodafone mobile TV deal: "Sky Mobile TV will allow Vodafone customers to view some of BSkyB's TV content on their third generation (3G) handsets from Tuesday."
And apparently "This is not a trial on a very limited number of phones or a service available on a single make of mobile, but something that all our Vodafone live! with 3G customers can experience."
£5 a month sounds very low. I wonder how the networks will manage to support large numbers of viewers simultaneously - or have they gotten their act together with multicast now?