Calculating the ROI of blogging: "One issue that keeps coming up over and over again is how to measure the ROI of blogs. I’ve written about this in the past and have been stewing over how to go beyond the intangible 'blogging is good for your business' exhortations to quantify blogging’s benefit to organizations."

I'm not going to list exact figures, but in the years I've been blogging (about 5 I reckon), I've been able to directly link a large volume of business that Future Platforms has won - well into 6 figures - back to my personal weblog. Without a doubt it's the most successful single tool, aside from word-of-mouth, for generating our business... and this doesn't take into account the indirect or intangible benefits, which are undoubtedly there but are less measurable.