Carphone warehouse moving away from WAP?
Interesting, if contradictory, story re Carphone Warehouse: "Pan-European retail giant Carphone Warehouse is planning to pre-install its own content portal in the handsets it sells. Carphone is set to launch its Java storefront – called mymobilelife – in the UK this week as an OTA download delivered via WAP push."
Leaving aside whether this is pre-installed or delivered OTA (which will make a radical difference to its takeup), and the standard of execution, I like the approach: putting content closer to the customer rather than expecting them to browse around to get it. Hopefully the portal will do a bit more than just replicate WAP menus with some extra UI chrome.