Ghosty at the World Telemedia awards?
So, the participation TV event we ran for Discovery in the US back in June is up for a few awards: Best Use of Interactive Television and Best Use of Mobile at the BIMAs, and the Eureka awards at World Telemedia. The latter is a particularly good fit, because it's for bizarre projects that actually have legs: precisely how we've always seen Ghosty. And behind the supernatural ghost-hunting front-end we think it demonstrates a few principles that really hold water:
- Broadcasters and programme makers want to interact with audiences, but find that SMS is limited in expressiveness, sluggish in response and not exactly trusted by consumers or regulators nowadays;
- Programme audiences enjoy getting involved with TV formats - just look at the rise of voting or of user-generated content over the last few years;
- Traditional red-button interactive TV has failed to deliver mass interactivity, is based on staid, fragmented and closed platforms, and mobile provides a much better hope for getting the public engaged with TV than iTV does;