How do I hire geniuses without sharing my idea?: "Your idea, whatever it is, could very well be revolutionary. It could shift the paradigm, flip the hierarchy, subvert the hegemony. But it's also nothing special.
Ask any creative person -- especially a writer -- for the most loathsome sentence in the world. (It's "You're past deadline.") But the second is "I have this great idea!"
Because that implies that hey, once the idea's there, the rest is just busywork, right?"