Pat Kane returns to the podium to talk about blogging: having been a journalist, he feels the freedom of complete editorial control, despite the fact that your audience is way smaller. His experience of blogging is "a synergy between mental play and community play".
"For a successful blog, have a well-crafted and at first sight contradictory meme" :)
When you blog, you don't know how you'll be used - "you surrender yourself to the semantic enthusiasms of the world", in the same manner that during play you're surrendering yourself to the activity.
Talked about enthusiasm for one of his less relevant blog posts - I know how he feels.