Mobile Data Users Give Up When Going Gets Tough: "The survey, conducted by NOP on behalf of Olista, which provides services for cellular operators, found that 64 percent of respondents who actually tried to use mobile data services said they'd give up trying after one or two attempts if they ran into trouble."

OK, the usual story here: flip those percentages round and it starts to look good. 36% of respondents who tried to use mobile data services said they'd keep trying after one or two failures. Not that as an industry we don't have a lot of work to do, ensuring that services are robust and easy to use, but it's early days...