Hah. Just found this whilst searching around for something I said years back:
"I don’t see this as meaningfully impacting on the mass market (other than giving a slight kicking to other handset vendors)"
That'll be the iPhone, then. Oh, I could argue that a few percentage of market share isn't an impact on the mass-market... but impact ain't just how many of them you ship, it's how much they affect everyone else in the ecosystem, and iPhone - like many Apple products - has had impact disproportionate to its market-share.