Trendwatching: "...demanding consumers are in a constant 'Ready To Go, READY-TO-KNOW' state of mind, expecting any information deemed relevant to be available instantly, at their own terms. The latter is crucial: we're talking pull here, not push. Expect to see more click-and-know, more point-and-know, more text-and-know, more touch-and-know and more snap-and-know than ever before"