MWI day: Getting the BBC onto mobile, Chris Yanda of BBC

BBC like MWI
- Inform, educate, entertain
- Anytime, anyplace, anywhere

See graphic of BBC WAP traffic

28% of WAP users use the BBC website only via mobile phone - not by desktop. That's 250k people!

Open standards mean better public value: less work for BBC, less worry about market distortion, less work for anyone wanting to use BBC content