O2 look busy: "O2 has unveiled a content-sharing service called My Blue Book that enables consumers to upload text, photos and videoclips to a dedicated website to share with friends and family."

Also, SeeMeTV-style action:

"O2 has also revealed that one customer using its ‘Look at Me’ user-generated content channel has earned £525 in the last three months via the 10% commission users receive when a clip they have uploaded is downloaded by another customer. "