Off-hours mobile usage
Mark Curtis on mobilising our meat based selves: "On Flirtomatic, a flirting community on mobile and web that I'm closely involved with, we see our biggest interaction (chat) levels at 4.30 in the afternoon and between 10 and 12 midnight – and equally on phones and web. These latter users are to some extent choosing a virtual night out."
We see similar behaviour with mobile puzzling. We expected commuting times to be the big hours for it - 7-9am and 5-7am, mirroring the times when crosswords and sudoku are embedded into everyday lives already. (We can track when people are actually wanting to puzzle because Puzzler uses a single download, pay-per-play model)
No way. Usage grows steadily throughout the day and peaks in the wee hours (2-3am). This is complementary to puzzling in the real world.