World Telemedia Day 2: Nick Davis, Mobestar

Technology company from Guildford, presenting a case study on Manumission content.

Launching a mobile dating application.

Manumission gets 10,000 people on a Monday night in the summer. 50% UK, 20% Italian, 17% Spanish, 8% German.

Objectives: take the brand and assets (film footage, etc.), make it exciting and exclusive. Make money from a quite broad demographic.

Phase 1: awareness campaign; mobile site with background about the show. Ringtones, clips, etc.

In future: dating services, photo sharing.