World Telemedia Day 2: Making it work across devices, Hila Dahan of Adamind

P2P and A2P multimedia services are growing. (What's A2P?)

Many devices. Many content types. Many data formats.

Transcoding as an alternative to manually versioning.

Converged services will be realised through transcoding. This all sounds quite naive to me, but oh look, Adamind are a transcoding company! They're building their own database of device attributes, optimisation rules, etc.